Unfolding Our Narrative - The Birth of Potionary Lab

 

 

A Journey of Inclusivity, Beauty, and Self-Discovery

 Potionary Lab is not just a beauty brand—it’s a movement. Born out of a lifelong fascination with makeup and skincare, my journey began with childhood experimentation, playing with my mother’s collection. As I transitioned into a corporate career, the persistent desire for creative expression stayed with me. A deep observation struck me as I lived across the globe: a glaring absence of truly inclusive color palettes in the beauty world. Too often, shades fell short—either a nudge too pale or a touch too deep. As a woman of color, I felt the frustration firsthand. This ignited my passion to create something different, something transformative.

Potionary Lab was founded in 2023 to address this very need—an inclusive haven for beauty lovers of black and brown skin tones, not just for the white community. I envisioned a brand where every complexion is not just considered, but celebrated, and everyone feels welcomed and seen.

A quintessentially British brand, Potionary Lab champions diversity and inclusivity. We are dedicated to fostering an all-encompassing vision of beauty that resonates with people of all skin tones and aesthetic preferences. Our mission is to empower individuals to feel confident and radiant in their own skin.

At the heart of our brand are meticulously formulated “potions and elixirs,” infused with the finest ingredients and a touch of whimsical charm. Every product is a testament to our commitment to quality, affordability, and responsible sourcing.

From makeup to skincare, our diverse collection offers a spectrum of shades and finishes to suit every complexion. We cater to various skin types and concerns, ensuring there’s a perfect routine for everyone. Potionary Lab has garnered critical acclaim for its exceptional quality, inclusivity, and ability to bring out the best in every individual.

Why Choose Us?
Potionary Lab isn’t just about products—it’s about building a community where individuality is celebrated. We believe beauty is a universal truth waiting to be embraced, and we invite you to join us on this delightful journey of self-discovery.

Embrace your inner magic, explore the world of Potionary Lab, and together, let’s create a more beautiful and inclusive tomorrow.

With Love,
Tanya Smith
Founder & CEO